An email list can boost your business and make you stay far ahead of your competitors.

Most people think that because email marketing is not highly publicized like other forms of digital marketing, it can not produce results, this is a lie and far from the truth.

Email marketing, when done correctly, can help grow your audience and achieve your business goals faster than other forms of digital marketing.

Building an email list is the simplest thing to do, it doesn’t require having any form of programming language to get it done. 

Have you ever made a purchase before, from the link sent to you in your email? That’s the power of email marketing and email list building. A simple well-drafted email provides great results.

Statistics show that there are over 4.3 billion email users worldwide, so if you’re looking for a means of growing your business and staying far ahead of your competitors, building and using an email list is the best strategy you can employ. 

Having an Email list for your brand, and business works faster like magic, if you haven’t thought about that, then this content will provide you with 7 Powerful Reasons why you should have an email list for your business .

What is an Email List?

An email list also known as a subscribers list or mailing list is the collection of email addresses of individuals, entities, or companies to send them daily, weekly, or monthly content and information about your products and services via email.

Your email list is very vital to the growth and success of your business. To build an email list, you need two crucial elements; a lead magnet and an opt-in form.

An Opt-in form helps you collect the personal details of your customer while a lead magnet serves as an enticement you give to them in exchange for their personal information.

The  opt-in form is built and placed on the  website alongside the lead magnet to get the email address and other information about the visitor

For example, if I want to build an email list for my blog, I can decide to create an ebook and place it on my website for visitors to download for free. 

Any visitor who wants to get the ebook will be prompted to fill out his email address and other personal information before downloading my ebook. 

With this, I have been able to get their email address, I can then start sending promotional emails about my blog and products to build a good reputation and relationship.

There are also other means on how you can build an email list without a website, just in case you don’t have a website for your business.

7 Power Reasons Why You Should Have an Email List for your business 

Do you have a business, website, or run an online agency, here are the following reasons why should have an email list 

1. Targeted and Measurable 

One of the 7 Powerful reasons why you should have an email list for your business is that it is targeted and measurable.

Building an email list helps you divide your audience into various segments and groups and send targeted messages to each group. This will enable you to deliver content that is tailored to their needs.

It can also help you in measuring and tracking certain metrics like open rate, click-through rate, and other important email marketing metrics that will lead to the success of your email campaign

2. Gain and Retain Visitors

Getting people to visit your website is quite easy, but most times those people don’t come back and this can become frustrating and disappointing especially if you spend a lot of money running paid ads to drive them to your website.

Having an email subscriber button incorporated into your website is one of the ways of solving this menace.

With a subscriber button, you can subscribe to your website by submitting your email address and other personal information. With this, you can send them a link to the product or service which will make them constantly visit your site.

3. Direct and Personalized Communication 

Email marketing gives you direct and personalized communication with your audience. After making them subscribe to your website, you can constantly send them direct messages to their mailbox about your brand and your content.

This singular act creates a bond and healthy relationship between you and your customers which will eventually lead to a higher engagement and conversion.

It has been proven that customers who constantly hear from you stand a higher chance of trusting and buying the products and services you offer 

4. High Return on Investment 

Email marketing has a very high return on investments. Studies have shown that each $1 spent on email marketing will give you a $36 Return on Investment (ROl) making it one of the best types of digital marketing.

One thing I like about email marketing is the Returns-Cost index ratio which is very high.

The  first marketing email was sent in 1978 and this resulted in 13 million dollars in sales making it one of the most flexible means to reach consumers faster 

5. High Conversion Rate

Email marketing provides a higher conversion rate compared to other types of digital marketing. 

Over the years as a digital marketer, I have realized that about  85% of people who open and read an email sent to them always take the necessary action.

Email marketing is the most effective marketing channel according to the HubSpot marketing trend survey.

If you aim to promote your products and services and drive sales then building an email list should be your number one priority right now. 

6. Nurture Leads

Nobody wants to buy from someone they don’t know, for someone to buy from you there must have been a level of rapport and trust between you and them.

Building an email list helps you in nurturing them to the level where they can comfortably pay for your product and service without fear or doubt.

For instance, if I run a fashion brand and want to sell a male sneaker, most people who will come to my website may not want to buy, this is not necessarily because they don’t need the sneaker but because they don’t trust me enough.

But if I can get their email through a subscriber form and have them added to my email list, I can nurture them constantly through direct and personalized email, this will make them trust me enough to buy.

7. Promote Your Content

You can use email to share your content and make them go viral. This is one of the easiest means of driving traffic to your website.

You can decide to share your latest blog post, huge discount, special and upcoming event with your email subscribers on a daily or weekly basis.

In promoting your content via email, a summary of your content is sent to your customer’s email box with a link to your website, the customer then clicks on the link to get full access to the content in detail.

FAQ

Why Build an Email List?

Having an email list is very important irrespective of the nature of your business, because it provides you with the following benefits 

• It helps you nurture leads
• Build loyalty and customers’ trust
• Gives you a high return on investment 
• It gives you total control of your customers 
• Has a high conversion rate
• It helps you gain and retain visitors

What are the things I need to build an email list?

You need two basic things to build an email list

• An email marketing services/platform
• A high-converting opt-in form

Do I need a website before I can have an email list?

You don’t necessarily need to own a website before you can build an email list but having one gives you a better advantage and helps you achieve results faster. 

If you don’t have a website yet, you can read our guidelines on how to build a website using WordPress.

Final Thought

Having an email list offers you a better opportunity of making more income than you can ever imagine irrespective of the kind of business you operate.

It works perfectly well for both B2B and B2C. Email has been the third most popular media channel B2B marketers have used to promote their content within the last year and 37% of B2C marketers send contents content to customers via email 

With an email list, you can collect data about your customer, their purchase power, likes, and dislikes, and use the results to plan and make good marketing decisions.

You can start building an email list now, the process is very easy, all you need is just a good email marketing strategy and knowledge about some email marketing platforms.