Best and Affordable Email Marketing Softwares for Small Businesses in 2024

One thing that will aid your success in business when it comes to email marketing is a thorough knowledge and use of some email marketing software.

Email marketing software otherwise known as email marketing platform gives you an avenue to create, send, and optimize email marketing campaigns. 

It also helps you in the collection of customer’s email and personal information which aids email list building.

For your marketing strategy and your business goal to be achieved, you need to choose the best email marketing software that can be easily navigable and also give you the results you desire.

Most of these platforms are paid versions and offer unique features that will cater for different types and sizes of businesses to help them achieve their goals and objectives.

So if you are running a small business and thinking of the best email marketing platform you can use to run your email marketing campaigns, don’t worry this post got you covered.

We will provide you with a list of the best and most affordable email marketing platforms/software that you can choose from, make sure to read them till the end.

Best and Affordable Email Marketing Software for Small Businesses in 2024

If you run a small business online, here is a list of the best affordable email marketing software that will aid your email marketing journey.

1. Mailerlite

Mailerlite is one of the best and email marketing software that can help you start your email marketing campaign with ease. The platform lets you create an email in minutes using their drag-and-drop editor.

Features:

• Offers you the opportunity to grow your audience and build a strong and long-lasting relationship 
• Aids in automating email messages 
• Design emails using an AI-powered email editor
• Provide email notification signals
• It can be used to build websites 
• Created pages that can be used to collect leads and sell products 
• Use to create a signup form

Packages and pricing

Mailerlite comes with a free version that can accommodate up to 1,000 Email subscribers. It also has different premium packages and pricing which offers more advanced features.

• Advance Package: This package is available for $18/month with unlimited email users and up to 500 email subscribers.
• Growing Business Package: This package is also available for purchase at $9/month with 3 email users and up to 500 Email Subscribers.

2. Mailchimp

Mailchimp is one of the most used email marketing platforms with over 11 million users worldwide, it is available in English, French, Italian, Spanish, Portuguese, and German.

It can be integrated with Canva, Mailchimp for Salesforce, Instagram, Shopify, Google Analytics, WooCommerce, Quickbooks Online, Squarespace Commerce, and lots more.

Features

• Email Automation
• Email Scheduling 
• A/B Testing
• 3 Audiences
• Marketing CRM
• Behavioural Targeting
• Signup Forms
• Up to 50,000 Subscribers for the premium version 
• 250+ App Integration 
• 24/7 Support 
• Landing page building
• Social media Posting
• Facebook and Instagram ads
• Website Branding 
• 100+ pre-built email templates 

Packages and pricing

Mailchimp comes with a free version which you can start with as a beginner and build up to 500 subscribers in a month. It also offers premium packages with enhanced functionality.

• Premium Package: This package can be purchased for $350/month with an unlimited number of users. It also gives you access to build up to 10,000 email subscribers 
• Standard Package: This package is valued at $20/month with just 5 users. You are limited to building only 500 email subscribers.
• Essential Package: This package can be purchased for $13/month with a maximum of 3 users. You are limited to building only 500 email subscribers.

3. Moosend

If you are thinking of an easy software to use for your marketing campaign, then I highly recommend Moosend.

Moosend is the simplest and most modern solution that will help your business deliver marketing and automated email campaigns that will drive sales and increase your revenue.

You can use this software yourself as a novice because of its easy-to-navigate drag-and-drop templates. It can be integrated with any e-commerce platform, CRM, or website app without any coding. 

 Features:

• Drag and drop Newsletter Editor 
• Subject Line A/B Testing 
• Content A/B Testing 
• Countdown Timers
• List Segmentation 
• Premade Automated Templates 
• Visual Workflow Builder
• 100+ Triggers
• Website Activity Tracking 
• User Action Tracking 
• Holistic Reporting
• 24/7 Customer Support
• Free SSL
• Import to WordPress
• Landing Page and Subscribe form Building 

Packages and pricing

Moosend comes with a free version which you can use to build up to 1,000 email subscribers with unlimited emails. It also has premium packages with more advanced features 

• Moosend Pro: This package can be purchased for $7/month and can help you build up to 500 email subscribers with unlimited emails.
• Moosend +: This package offers more advanced features and add-ons. The price is not specific, it is dependent on the number of add-ons you will include in your account during Purchase.
• Enterprise: This package also offers a lot of advanced and additional features than the Moosend +. The price is also dependent on the number of add-ons you will request during purchase. To get this package, you are to fill out a form on their website.

4. Brevo

If you are running a start-up or growing a business, then Brevo is the best platform for you right now.

Bravo formerly called Sendinblue gives you the functionality and flexibility you need to manage your marketing campaigns as well as help you generate more revenues compared to other forms of email marketing software.

It can be integrated with e-commerce, WordPress, and all other CRM platforms and plugins 

Features

• Email Marketing 
• Marketing Automation 
• SMS & WhatsApp Campaign
• Pipeline Management 
• Automated Deal Tracking 
• Phone, Chat, and Universal inbox conversation 
• Email, WhatsApp & SMS API
• CMS Integration 
• Inbound Parsing

Packages and pricing

Bravo offers you a free version where you can send up to 300 emails per day with customized email templates and SMS/ WhatsApp campaigns.

It also has a more advanced version which offers a lot of functionalities 

• Starter: This package is available for purchase for as low as $9/month and has just one email user. With this package, you can build up to 5,000 emails/ month with no daily email-sending limit.
• Business: This Package can be purchased for just $18/month and has multi-user access. with this package, you can build up to 5,000 email subscribers per month alongside Advanced Statistics, Marketing Automation, and Landing pages.
• Enterprise: The price for the Package is dependent on the user’s specifications. It offers more advanced features and functionality than other premium packages.

5. Mailjet

Mailjet is a simple and easy email marketing software that helps you design beautiful responsive emails and forms in just a few minutes.

It is also one of the most widely used email marketing software with over one million users. One beautiful feature of this platform is it’s beautiful and aesthetic design.

It can be integrated with Amazon, Calendly, BigCommerce and other CRM platforms 

Features 

• Easy-to-use email editor for any skill set
• Pre-made Templates
• Email Personalization 
• Segmentation
• Automation
• A/B Testing
• Effective Contact Management
• Email Validation 
• Deliver ability and engagement stats in real-time.
• Third-party Integration 
• AI Copy Generator
• Multilingual Support 

Packages and pricing

Mailjet comes with a free version that offers you the opportunity to build up to 1,500 Contacts and send 6,000 emails per month( 200 emails per day).

It also has premium versions that offer more advanced features 

• Essential: The Purchase Price for this package is $17/month. This package gives you access to unlimited email contacts, 500 Email previews per month, 1  Subaccount, and an AI copy generator.
• Premium: The purchase price for this package is $27/month. It offers all essential plan features plus advanced statistics, Marketing Automation, Dynamic Content and A/B Testing
• Custom: This Package is only available upon request with no specific price. It offers all premium plan features plus more advanced features.

6.GetResponse

GetResponse is an affordable, easy platform that will enable you to send emails, grow your list, and schedule communication.

It has an average paid plan in the first 30 days with a deliverability rate for 160+ countries. Because of its excellent service, it has won the hearts of millions of marketers and currently has up to 400k  users.

Feature

• AI email Generator
• Autoresponders
• Inbuilt Landing Pages
• Website Builder 
• Marketing Automation 
• SMS Marketing 
• Web Push Notification 
• Conversion funnel
• Live chat
• E-commerce Integration 
• Popups and forms
• Sent-time Optimization 
• Newsletter Templates 
• Advanced Triggering
• A/B Testing 
• SEO-Optimization 

Packages and pricing

GetResponse gives you access to a free Account, with up to 1,000 email subscribers. 

You can opt- to use the premium packages for enhanced features

• Email Marketing: The price for this package is $15.6/month. With this package, you can have access to unlimited newsletters, autoresponders, signup forms/popups, landing pages, and Integration.
• Marketing Automation: Marketing Automation can be purchased for just $49.4/month. This package comes along with Advanced Segmentation, Newsletter Revenue Statistics, Sales funnel, Webinars, and all other Email Marketing plan features.
• E-commerce Marketing: E-commerce packages can be purchased for $97.6/month. The package comes alongside with Advanced functionality such as Abandoned Cart Recovery, Ecommerce Tracking, Quick transactional emails, Dedicated reporting, and all other Marketing Automation plan features.

7. Convertkit

Convertkit is one of the best email marketing software for bloggers, publishers, podcasters, YouTubers as well as artists.

It is a creator marketing platform with powerful features to help you optimize your audience.

It can be integrated with Shopify, WordPress, Wix, WP Engine, and other CRM

Features

• Build systems that will help you grow your audience 
• Segment your audience and email with durability 
• Automate email campaigns 
• Product sales page and integrate other platforms for sales insight
• Pre-built automated templates 
• 24/7 Customer Support 
• Inbuilt landing pages 
• Custom signup forms 
• Run paid newsletter and subscription 

Packages and pricing

Convertkit comes with a free version that can accommodate up to 10,000 subscribers with one basic visual Automation, one email sequence, and one user.

It also has a premium version which offers a better experience with more features.

• Creator: This package is for growing content creators who want to automate their work. The price for the package is $25/month with a 14-day free trial. It has unlimited Visual Automation, Unlimited email sequences, and one user for every other feature contained in the free plan. This can only accommodate 1,000 subscribers.
• Creator Pro: The Creator Pro is for established content creators who are scaling their businesses. The price for this package is $50/month with a 14-day free trial. This package allows you to add only 1,000 subscribers and has more advanced features like unlimited visual automation, unlimited email sequences, unlimited users, and all other features contained in the creator plan.

FAQ

Which Platform is the best for Email Marketing?

Some of the best email marketing platforms in 2024 include

• Mailerlite
• Mailchimp
• Moosend
• Bravo
• Mailjet
• GetResponse
• Convertkit

How do I choose the best email marketing platform?

Before choosing the best email marketing factors, you must consider the following factors

• Scalability
• Effectiveness
• Efficiency
• Easy to use and Navigate 
• Cost 

Can I do Email Marketing for free?

Yes, you can do email marketing for free using any of the email marketing platforms but upgrading to a paid premium plan will give you access to a lot of advanced features and functionalities. 

Final Thought

There are other email marketing software that can help you in your email marketing campaigns to scale your brand but the listed above are considerably the best for small businesses.

They are considered the best because they have been tested and trusted by a lot of users and email marketers over the years and found to have produced great results consistently.

They are also rated the best  because they are scalable, effective, efficient, and contain all the must-have features needed to run an email marketing campaign. 

The most interesting thing about all of these platforms is that you can use them even when you don’t have a website for your business.

To gain access to the premium packages of any of this software, all you have to do is visit their website,  choose your preferred plan, and make payment immediately.

Waste no time any further!! Buy any of these packages now  to start building email lists that will help  your business  grow and make more sales.