Top Techniques on how you can Build your Email List without having a Website

Most people think that before they can integrate email marketing and build an email list they must have a website but that’s far-fetched from the truth, while having a website can aid your email marketing, you can also start even without having a website.

The most important thing you need to know on how you can build your email list without having a website is that you need to make use of an email marketing software that suits your business. 

With email marketing software, you can create, send, and optimize email marketing campaigns.

Once you’ve chosen the best email marketing software you want to use for your email marketing campaign, the next thing you need to do is to build an opt-in form. 

An opt-in form is a form used to collect the email address and other personal information of your potential customers. With this form, you can send emails to them regularly.

This form should be built from your email marketing software and the link should be copied and placed in strategic positions where it can be visible to your customers. 

You don’t have to bother too much looking for how to build this form from scratch as there are a lot of templates embedded in your chosen software that you can edit from.

After building the opt-in form, the next step is to start getting signups. If you don’t have a website to embed your opt-in form don’t worry, this content will show you easy ways on how you can grow your list without a website.

Top Techniques on how you can Build your email list without having a website

1.Social Media Pages

Using Social Media Platforms can serve as one of the ways you can build an email list without having a website. The best way you can do this is by having a social media business page/ Account.

With a social media page, you can have your optin-form embedded in the description section of your page and tell your visitors to fill out the form to know more about your business or product.

Aside from putting your opt-in form in the description section, you can share valuable content ( video, Articles, Images, Graphics) about your products and services to create customer product awareness and get them to subscribe for more information.

Lastly, you can run a Contest and discount, and give away to your customers in exchange for them to sign up for your newsletter.

Some of the best social media platforms that will aid you in your email list building are Facebook, Instagram, LinkedIn, and Twitter.

Each of these platforms has their mode of operation, therefore you are to ensure you understand how to use them for business to get maximum results.

2.Social Media Forum/Community

Apart from having your content shared on your social media business page, joining and sharing your content on some social media communities/forums is one of the top strategies on how to build an email list.

Some social media platforms like Facebook and LinkedIn offer you with an opportunity to join various forums in your niche and industry. You Can utilize this opportunity to share valuable insights about your business, products, and services 

After sharing your content, you can include CTA which forum members reading can complete to know more about your business. Doing this will help you grow your email list faster.

3. Post Content on Other Social Community Forums 

You can promote your business and build an email list by posting on Online Community Networks. Some of these community networks include Quora, Reddit, and Tumblr.

One good thing about using these platforms is that they have thousands of members that you can easily convert to your potential customers.

Most of all these people who are on these platforms have several questions and problems they seek answers and solutions for, if you can solve them then you have won yourself a large audience.

4. Guest Posting

Collaboration and connection are the keys to a lasting business operation. Like they say” No man is an island” You need someone to survive most times.

Guest posting is one of the ways you can collaborate and gain customers outside your jurisdiction. It is simply the act of writing content to be published on people’s websites or blogs.

Carry out research on industry-specific websites and blogs in your niche, and collaborate with them by writing captivating and engaging guest posts.

Write with expertise and include a CTA like getting them to fill in their personal information on the opt-in form for more additional information. I’m doing this, you have built an email list for yourself from someone’s audience.

5. Organize webinars and online seminars 

Organizing a webinar is another technique you can use to build an email list. You can do a live video session explaining a product you just launched and it’s immense benefits.

You can also organize a question and answer session where you can address the pain points of your customers or a podcast where you can invite an expert in your industry for discussion and advice.

With this, you can build trust and establish a good relationship with your customers and make them take any decision you ask them to.

6. Leverage Paid Advertising 

Leveraging Paid Advertising will help you to build your email list faster, with this method, you don’t only get multiple customers but also have the opportunity of streamlining them to suit your business.

For you to be able to leverage paid advertising, you must be familiar with how to run social media Ads on some platforms like Facebook, Instagram, and LinkedIn as well as Google Ads.

When using paid advertising, you don’t need a website where you will channel your traffic, what you have to do is to create a landing page on your email software and copy the link to your ads dashboard.

7.YouTube Channel 

Using a YouTube channel is one of the top techniques you can use to get people to fill in your opt-in form. 

You can create a YouTube channel and start sharing weekly video content about your business and products, once you’ve gotten a large fanbase, you can use that to get them into your email list.

Final Thought

Building an email list is not something you will do in a hurry, it takes time and the correct application of all these techniques listed above to get the results you desire.

These techniques are simple to implement, you don’t need to have any knowledge of coding or programming languages to get this done.

After collecting the personal details of your customers and building an email list, make sure you have them segmented or divided into groups for increased open rate, higher- click-through rate, higher return on investment (ROI), and deliverability.

Some of the ways you can segment your email are by Language, Location, Date of campaign activity, Age, Gender, Industry, and past purchase.

Ensure you don’t build your email list by buying subscribers as this will ruin your effort and the reasons for having an email list for your business.

Also, ensure you ask for permission from your customers before collecting their email addresses and sending them messages so that your messages will not be treated as spam.